Now this is the most interesting part. Neuromarketing can help the marketers change the universe of sales & marketing as we know it. It is like knowing which lottery ticket is going to be winning ticket and at times even controlling the dices to bring your numbers.
Just imagine the possibilities for the marketers:
- Knowing what the customer wants to buy with a certainty
- Testing the product before launching in market for high success probability
- Controlling the audience choice to divert attention to specific product
- Multifold increase in sales & revenue for the marketer
Recording activities, stimulations, changes in different part of brain, as well as studying the emotional, reactive & cognitive response makes up for most of the Neuromarketing study. The challenge is that this requires complex machines and are mostly done in lab under controlled environment. Apart from this, the current Neuromarketing research techniques are Costly, have limited mobility, may lead to ethical issues, and have certain health implications on subjects . This makes the experiments difficult and with full of complexities.
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