The Neuromarketing workshop, was held on May 2018

The Neuromarketing workshop, was held on 7 May 2018 at Ferdowsi University, Mashhad. 25 participants of various fields such as medical physics, medical engineering, electrical engineering, neuro sciences, psychiatry, psychology,… attended the workshop.

Lecturer:

Dr. Ali Bonyadi Naeeni

Topics:

1. Advent and biography of neuromarketing
2. The inability of previous research methods to demonstrate some of the Human intelligent capabilities
3. Research tools and biometry in neuromarket
4. sensory marketing
5. Neuromarket and unconscious brain
6. Neuromarket and brain and attention; memory
7. Neuromarket and decision making and excitement
8. Neuromarket and advertising and brand
9. Neuroaesthetic join to neuromarket
10. Neuromarket and Media
11. Areas and companies representing commercial neuromarket
12. Neuromarket negotiate and agreement with costumer
13. Substruction and trust neural Infrastructure
14. Ethics in neuromarket
15. New business in conjunction with new neuro
16. Practical section; hybrid and synchronous recording: EEG+ Eye tracker+GSR+Face reader