Metaverse (Meta + Verse: Beyond Universe) is basically a parallel universe wherein people have an alter-ego. The word was first coined in a book named “Snow crash” in 1992 as a work of fiction. As per Report Linker (2022), Metaverse is “an integration of immersive presence in a virtually interactive self-sufficient ecosystem of mobile networks, augmented reality, social media, gaming, virtual reality, ecommerce, cryptocurrency and work environments. This universe is being envisioned as the future of the internet, involving the convergence of augmented reality (AR), virtual reality (VR), and physical worlds in a shared digital space.”

The Metaverse is already a $64B big market which is expected to grow to $1.5T by 2030. Metaverse also means possible restrictions within an environment and at that point of time entry barriers would be extremely high in the absence of seamless movements between virtual environments. While it still has huge data, In future, the metaverse will be the milkyway of customer information, not only on demogs or transactional but enough to predict & control behaviours. Metaverse will be the next big social re-engineering after Internet & Social Media, and thanks to NFT backed transfers, will also become the largest possible marketplace within specific environments. No one want to miss the bus and rightly so.

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