NeuroMarketing: deep dive into your customer's mind

:National Brain Mapping Laboratory (NBML) in cooperation with Iran University of Science and Technology will hold the following workshop

:Neuromarketing Workshop

Deep Dive into Your Customer's Mind (Neuromarketing)

Dr. Ali BONYADI NAEINI, Faculty Member of Iran University of Science and Technology

:Topics

• The relationship between neuroscience and marketing and the birth of Neuromarketing
• Benefits of Neuromarketing and its differences with common marketing
• Reviewing neuroanatomy for Neuromarketing
• Explaining the parameters such as beauty, awareness, consciousness, memory, and feeling
• Its application in design: neuropackaging and UI/UX
• Methodology and tools used in Neuromarketing
• A case study on international brands in the use of Neuromarketing
• Ethical aspects in Neuromarketing
• Practical review of design and implementation of Neuromarketing project

:Date

(The first session: Tuesday, December 15, 2020 ( 9:00 to 13:00

(The second session: Tuesday, December 24, 2020 ( 9:00 to 13:00

(Cost: 190,000 Tomans (cost  for Researchers' Club Members (130,000  Tomans

-The link for joining to webinar will be sent via SMS