Neuromarketing workshop: the beginning of marketing from the depth of the client’s mind_ ISBM 14th side event

Neuromarketing workshop was held as the ISBM 14th side event in the line with NBML’s promulgated aims on October 5, 2018.

This workshop had 25 participants and the following topics were taught by Dr. Ali Bonyadi Naeini:

• Neuroscience and marketing link and neuromarketing birth
• Neuromarketing advantages and its distinction with conventional marketing
• Neuroanatomy examination for neuromarketing applications
• Explanation of parameters of beauty, awareness, consciousness, memory, emotion
• Applications in design: neuroimaging and UI/UX
• Methodology and tools used in neuromarketing
• Case studies of international brands used in neuromarketing
• Ethical aspects in neuromarketing tests
• Practical examination of the design and implementation of neuromarketing project

Participants were offered a 50% discount.