International Seminar on Neuroeconomics and Neuromarketing

National Brain Mapping Laboratory will hold:

International Seminar on Neuroeconomics and Neuromarketing

Date and Time:  Saturday, 4 December; 10:15-14:45 ( Tehran Local Time)

Lecturers:

• Anahita Khorrami Banaraki (Doctor of Medicine and PhD in Cognitive Neuroscience, Brain and Cognition Clinic, Iran)

Topic: Emotional Connection Tool Survey Through Social Network in View of Neuromarket

Time:

10:15 -11:00 (Tehran Local Time)

• Gemma Calvert (Division of Marketing, Nanyang Business School, Singapore)

Topic: Building Multisensory Consumer Experiences

Time:

11:00-11:45 (Tehran Local Time)

Prof. Bart F. Norré ) School of Management Fribourg, University of Applied Sciences Western Switzerland, Switzerland)

Topic: Neuromarketing as a culture

Time:

11:45 -12:30 (Tehran Local Time)

• Todd Hare (Zurich Center for Neuroeconomics, Department of Economics, University of Zurich)

Topic: Sensory Perception Relies on Fitness-Maximizing Codes

Time:

12:30-13:15 (Tehran Local Time)

• Ali Bonyadi Naeini (Neurobusiness Lab, Iran University of Science and Technology, Iran)

Topic:

Time:

13:15-14:00 (Tehran Local Time)

• Kai-Markus Mueller (HFU Business School, Schwenningen Campus, Germany)

Topic: NeuroPricing™ and the feel-good price

Time:

14:00-14:45 (Tehran Local Time)

-The invitation link will be sent via email.