The one-day workshop on neuromarketing
The one-day neuromarketing workshop taught by Dr. Anahita Khorrami, in collaboration with DAJ scientific group, was held July 28, 2019, at NBML with over 20 participants.
The one-day neuromarketing workshop taught by Dr. Anahita Khorrami, in collaboration with DAJ scientific group, was held July 28, 2019, at NBML with over 20 participants.
The following topics were taught at this workshop:
- The birth and biography of neuromarketing
- The inability of previous research methods to demonstrate some of the human intelligence capacities
- Research tools and biometry in neuromarketing
- Sensory marketing
- Neuromarketing and the unconscious brain
- Neuromarketing, brain, attention, and memory
- Neuromarketing and decision making and gain-loss emotion
- Neuromarketing, advertising, and branding
- Neuromarketing, packaging, and design
- Neuromarketing and Media
- Areas and companies representing commercial neuromarketing
- Neuromarketing negotiation and agreement with the customer
- Neuroscience & infrastructure of neural trust
- Ethics in neuromarketing
- New business linked to new neuro
- Practical section; hybrid and synchronous recording: EEG+ Eye tracker+GSR+Face reader
Related Posts