Our Brains Reveal Our Choices Before We’re Even Aware of Them

We like to think that we are in the driver’s seat when it comes to the choice and strength of our everyday thoughts, but new research from UNSW suggests they might be more automatic and unconscious than we think.

A new UNSW study suggests we have less control over our personal choices than we think, and that unconscious brain activity seemingly determines our choices well before we are aware of them.

Published in the prestigious Nature journal, an experiment carried out in the Future Minds Lab at UNSW School of Psychology showed that free choices about what to think can be predicted from patterns of brain activity 11 seconds before people consciously chose what to think about.

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